Freescale Experience was a comprehensive 3 days event, including live stage performance, technology training sessions, exhibition, Freescale Cup (intelligent car racing), and entertainment (kart racing, kids kart, drift experience, parade run and dakar experience).
It was hosted at Fuji Speedway, and it was the biggest private event ever happened at the racetrack. During which car racing event Asian Le Mans was taking place, which brought Freescale Experience more attention. Freescale Experience involved 50 sponsors, Freescale U.S. headquarter and Japan office, distributors and many other types of participants. It attracted both business and general attendees.
Beeans Inc. was the sole producer for the whole event, coordinated with all related parties, created a very innovative and fun type of business event.