Japan Expo 2014 was a 5 days event near Paris featuring Japanese culture and products. Beeans Inc. planned and managed Rakuten Japan”s 180 m² booth with stage performances featuring popular Japanese idol Nogizaka46.


The goal was to increase Rakuten brand awareness globally, as well as promoting their local brand PriceMinister. At the same time, to showcase Rakuten”s multi dimensional online solutions by including Rakuten Travel. Onsite sales was even achieved by displaying and promoting Rakuten”s eReader, kobo.