The Mobile Library was an idea originated by Rakuten Japan when children suffered from the Great Kanto Earthquake lost access to books. Beeans Inc. was to help Rakuten utilizing this great service they provided to raise brand awareness worldwide. In this stop, we are in Paris.
The highlight of the event was to collect messages from Parisians to children in Fukushima. Many warm regards were gathered, Beeans Inc. then translated them into Japanese and delivered them to Fukushima. Beeans Inc. designed and installed the Mobile Library van, arranged local (Japanese, English bilingual) staff during the event. The Mobile Library toured around schools, hospitals, then attended OECD event next to Eiffel Towel.