European Market Entry for the Japanese Market Leader
of the Airsoft Industry
The challenge with Tokyo Marui was to determine which European countries were the most suitable for a market entry. We conducted market studies for each country Tokyo Marui was interested in
(France, Belgium, UK, Italy, Germany, Spain).
We reached to a full understanding of the market situation and opportunities,
and we found local potential partners to work with
(Airsoft shops, Airsoft associations and practice areas).
For instance, we found more than 16 potential partners in France and more than 15 in the UK.
Beeans Inc. conducted multilateral coordination with overseas branches and local partners.
We presented a complete list of actions to take and recommendations to reach the above mentioned goal.