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Rakuten sponsored Tokyo Philharmonic Orchestra for its first global tour in New York, Paris, Madrid, Singapore and Bangkok. It is intentioned to promote Rakuten as a global brand, to promote Japanese music, but also a charity event for children in Fukushima (TOMODACHI project).


Beeans Inc. were in charge of VIP reception after each concert, hosting the orchestra members, local government officials, celebrities and Rakuten CEO and employees. Each reception includes food and beverages, stage performance as well as speeches from Rakuten regarding TOMODACHI project.