Rakuten's Forest Reforestation Project in Brazil and Indonesia

Before Beeans Inc. joined

Although the country and the activities were decided, they could not decide on a partner company due to the complexity and difficulty of creating a collaborative system, which would create high value for both local residents and Rakuten, Inc.

Moreover, the dilemma of CSR activities for Rakuten was that if the true intentions of both parties weren't integrated correctly; not only the locals would take it as an unwanted favor and it could end up damaging the company's brand image.

Initiatives of Beeans Inc.

Beeans Inc. joined as Project Manager Office (PMO) with our global business experience, coordination, negotiation, and language skills.

In Indonesia and Brazil, we worked closely with the government mangrove center, the local governors and police, and other key organizations, to make sure all parties were in consensus and under smooth preparations.

Project success

About 30,000 trees in Indonesia and 25,000 trees were planted in Brazil. To raise awareness of the reforestation CSR activity, and to emphasize the strong partnership, we held beach volleyball matches of Japan V.S. Indonesia, Japan V.S. Brazil.  The project was not just widely covered by the press, Rakuten and the locals all fully appreciated the project value.

Maintaining the momentum, about 100,000 additional trees were planted in 3 years.