Tottori Sand Dunes - The Sand Museum project

Taking the advantage of the beautiful nature of the Tottori Sand Dunes, Tottori City opened “The Sand Museum,” the world’s only indoor sand art facility, with the aim to present extraordinary experience and excitement through art of sand. 10 years later, in order to build a collaborative system and strengthen their brand value, Tottori City carried out relationship-building activities with famous international sand artists and organizations, including the United States, the Netherlands, Australia, Singapore, Taiwan, and France.

Main project area

• New project

Supporting project areas for the success

• Branding project
• Overseas Market Entry Project

Before Beeans Inc. joined

Since the opening of The Sand Museum has been focused on the concept of “traveling the world in sand.” The museum has grown to attract 500,000+ visitors a year. However, the number of visitors began to decrease as time passed, and the museum was unable to promote its brand as expected. In addition, they couldn’t enhance the relationships with the organizations and the sand artists they had collaborated in the past.

Initiatives of Beeans Inc.

Beeans Inc. started to build cross-cultural relationships with our global business experience and coordination skills. We approached sand sculpture-related associations, sand artists and tourist bureau in various countries, and strived to build relationships over time.

Project success

We successfully established solid communication and relationships with Tottori City while meeting with the World Sand Sculpture Academy (WSSA) in the Netherlands, Taiwan Tourism Bureau, and the famous sand artists in the United States, France, Australia, and Singapore. We discovered the possibility of collaboration with Disney Australia & NZ. Overall, we contributed not only regarding relationship enhancement but also developed new business opportunities for Tottori City.