Inbound Tourism Branding Project - Hong Kong to Tottori City

Before Beeans Inc. joined

With the start of direct flights between the two locations, the City had set a goal to increase the number of visitors from Hong Kong. However, the results were far from the target number and they were looking for more effective measures.

Although the City continued to appeal to the local community with the cooperation of the Hong Kong Tourism Board and other local organizations, the number of visitors still remained low. The City was struggling with further measures and new plans.

Initiatives of Beeans Inc.

Based on our global business experience, coordination skills, and language skills, Beeans Inc. selected 2 young social influencers in Hong Kong.

In order to deliver richness and motivate the target group, we made a video of the Tottori journey with the influencers. Rather than shooting by professionals, we focused on the natural images and we were able to create a sense of affinity among young people in Hong Kong.

Project success

As a result, the article was published not only in Hong Kong but also on a famous travel site in China, mafengwo. The article received more than 25,000 views in just a few days.

In addition, by promotion through 2 female influencers who are highly popular among the F1 and M1 groups, which were the main targets of the project, we were able to promote the attractiveness of Tottori City from a youth perspective and built a successful PR campaign.