4
Jul
The Japan Expo in France - Rakuten
The Japan Expo is an annual festival celebrating Japanese culture and entertainment, including exhibitions of Japanese calligraphy, martial arts, origami traditional cultural practice, and pop cultures such as manga, anime, games, and J-pop music. This event is held in France, the United States, and Thailand; it is the largest festival showcasing Japanese culture, with more than 250,000 visitors expected over the four-day period. Rakuten decided to exhibit at the Japan Expo held in Paris, aiming to raise brand awareness in France and to promote the PR activities of PriceMinister S.A. (current Rakuten France), a French e-commerce site acquired by Rakuten in 2010.
Main project area
Supporting project areas for the success
Before Beeans Inc. joined
After Rakuten decided to exhibit at the event, they secured about 20 booths, 180 square meters of exhibition space. A major challenge was to create a branding strategy for increasing awareness of both Rakuten and PriceMinister S.A., and to plan, coordinate, and negotiate between France and Japan. In addition, due to the complexity and difficulty of the project, Rakuten could not decide the partner to work with.
Initiatives of Beeans Inc.
Based on our global business experience, coordination skills, negotiation skills, and language skills, Beeans Inc. was engaged as the PMO to visualize the PR needs of the two companies. In order to convey the value to visitors from all over the world, we built a customer-oriented measure and planned a project that can promote the company and Japanese culture at the same time.
Project success
The theme of the booth was built based on "Rakuichi Rakuza," the starting point of Rakuten, and the concept of "Japan Quality." We introduced a wide variety of Japanese products, shared the messages of fun, safety, and security of online shopping, and prepared a live performance by Nogizaka46 for the younger visitors to attract attention and raise recognition. We successfully contributed to the overall vitalization of the event.
Usually requires business support from up to 5 companies
1 Support from Beeans Inc. is all you need
