Jan
All Japan Super Formula Championship (SUPER FORMULA) NEXT50 Project
Japan Race Promotion Co., Ltd. (JRP), which operates the SUPER FORMULA, along with Deloitte Tohmatsu Financial Advisory LLC, Honda Racing Corporation, Toyota Motor Corporation (GR Company
Main project area
- New projects
Supporting project areas for the success
- Branding project
Before Beeans Inc. joined
Before Beeans Inc. joined the project, JRP faced challenges with SUPER FORMULA's branding and was engaged in routine tasks for each event. Furthermore, when the NEXT50 project was launched, increasing the number of stakeholders involved with SF and building a cooperative system were identified as challenges to make the motorsports and automobile industries sustainable.
Initiatives of Beeans Inc.
Beeans Inc. served as PMO based on our global business experience, coordination, and language skills, to visualize the ideal requests of stakeholders, such as the Ministry of Tourism of the Hotel. We worked on building relationships with government agencies and created a plan to carry out sales activities that lead to positive results, more than a chance for PR activities.
Progress of Project
Beeans Inc. has been involved in the project as a strategy team in the marketing department, primarily responsible for overseas strategies, business improvement, and sustainability of entertainment. The overseas strategy involves building relationships with overseas media and companies, while business improvement includes visualization and improvement of tasks, and restructuring of the work schedule. The sustainability of entertainment involves planning and systemizing initiatives to increase the number of visitors and improve their satisfaction.
Usually requires business support from up to 5 companies
1 Support from Beeans Inc. is all you need
